Modality+Principle+(Chapter+11)

=Chapter 11: The Modality Principle= Eddie Newton



The basic idea of the **modality principle** states that people learn more deeply from pictures and spoken words than from pictures and printed words. In this context, pictures can include both animation, live-action footage, and static images. Older schools of thought argue that multimedia learning requires for information to be delivered in as many ways as possible. This is known as the information-delivery hypothesis. The problem with this hypothesis is that, when printed text and pictures are combined, the visual channel becomes overloaded by multiple stimuli. At the same time, the auditory channel goes unused. By utilizing both the visual and auditory channels at the same time, educators can effectively increase the effective working memory of their audience, which in turn increases the amount of information that is retained. There are instances when printed text can be useful, such as when delivering a message to the hearing impaired, non-native speakers, or to an audience that isn't familiar with technical language or jargon being delivered. Outside of these situations, however, the modality principle can be a powerful educational tool when applied properly.

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= = = Open Response Question: The Modality Principle in Popular Culture =

The modality principle has been utilized in popular culture for decades. Examples can be found in movies, television, video games, and more. This stems from the need to convey a certain idea or set of background knowledge to the audience within a limited time-frame. In order for the viewer to be brought up to speed without taking so much time that they lose interest, the modality principle is used to save time.

A. Choose **one** example of the modality principle as it has been used in popular culture. B. Explain, **in detail**, how the modality principle was implemented, and C. How this implementation had a significant effect on the work (in other words, what made the 'vocalized' work different than if it was 'silent'). Provide **at least** two reasons.